Every day I’m faced with questions of principle and policy. What decisions can we make to improve the experiences of parents or of caregivers? The thing is, often optimization for one comes at the direct expense of the other. Those are the hardest to navigate because then we have to dig in and understand what’s … Continue reading Just because it doesn’t exist doesn’t mean it shouldn’t
What is delight? All of my career I have sought to build products and companies that inspire delight in its users. But what does that mean exactly? Satisfaction is a job well done. Creating a product that solves the problem well and does exactly what users thought it should do. Delight, is the unexpected experience … Continue reading The distance between satisfaction and delight
You have an idea you can’t shake. Now it’s time to take action – you need the product that you can actually get started with. This is one of the hardest parts of the startup journey – moving from something that is so perfect in your mind to something tangible in the real world. The … Continue reading Starting up? Why your product isn’t actually your product. It’s the mechanics.
For most of my 20s and into my 30s I was a convinced that “all of the good problems to solve” had been taken. I told myself that I would’ve been the perfect person to start airbnb or Birchbox if I had just had the idea sooner. Nothing could have been further from the truth. … Continue reading See the friction: Finding a start-up idea.
My job is not to keep my company alive. It’s to figure out how to kill it. How crazy is that? But it’s true. The job of a small business owner to keep the business alive. To make smaller, more prudent bets that will optimize but not really make huge waves. Because your livelihood is … Continue reading Killing the company
<p>Here’s the only thing you need to know about being a start-up founder: It’s the loneliest job out there.</p> <p>Even with the most incredible cofounder and a spouse that believes in you and friends that surround you.</p> <p>Each night you go to sleep not knowing how any number of things are going to be figured … Continue reading the loneliest job title around: start-up founder
<p>Everyone will have their own name and a different approach. For me, I call it the "happy thoughts" folder. I created it on the day we sent out our very first friends and family launch email. Because that was a good day. Emails came pouring back from all corners of the world saying how proud … Continue reading the email folder every founder needs
<p>I've always had a dedicated space. Everything from a gorgeous office in downtown Boston while I was a consultant to the standard issue beige corporate cube to a section of a long desk and a filing cabinet when I was at a larger start-up.</p> <p>And each time I would change roles or jobs I would … Continue reading looking to declutter your workspace? become a nomad
“Beggars can’t be choosers”. Everyone has heard this little nugget.
It’s supposed to be helpful advice to somehow suggest only when you’re in a position of abundance should you expect to have the luxury of choice.
But I don’t buy it.
It’s when you’re at your neediest that you have to be your choosiest. Because your choice will matter more.
Continue reading we're beggars but we're also choosers
<p style=”text-align: left;”>If you asked me 10 years ago, heck even 5 years ago when the best time was to start a venture, I would have said pretty much anytime besides when you have young kids at home. </p> <p style=”text-align: left;”>You see, I am the eldest daughter of a father whose true first child … Continue reading 5 ways being a mother has made me a better entrepreneur