How much would you miss Poppy if it didn’t exist?
This is one of my favorite questions to periodically ask our users. Whether parents or caregivers.
It sounds drastic. It sounds like we’re in danger of dying imminently.
But that’s just it. We will be dead sooner rather than later if the answer to this question isn’t “I don’t know what I’d do without you.”
We do not exist to do this in half measures. We exist to solve the problem fully, delightfully, consistently.
I would rather know if we’re doing that. I want to build something that is needed unequivocally and would be missed desperately.
So I ask the question. And I still get blown away by the answers. I learn so much about what is valued and more importantly, what work is still left to be done. I learn precisely how necessary we are.
It’s feedback, input, truth, that goes into our team meetings to decide what is most critical to work on next.
Asking how much we would be missed keeps that morbid possibility squarely in our sights. Pushing us, inspiring us, taunting us.
So that in succeeding, we never have to find out in reality.