Every day I’m faced with questions of principle and policy. What decisions can we make to improve the experiences of parents or of caregivers? The thing is, often optimization for one comes at the direct expense of the other. Those are the hardest to navigate because then we have to dig in and understand what’s … Continue reading Just because it doesn’t exist doesn’t mean it shouldn’t
What is delight? All of my career I have sought to build products and companies that inspire delight in its users. But what does that mean exactly? Satisfaction is a job well done. Creating a product that solves the problem well and does exactly what users thought it should do. Delight, is the unexpected experience … Continue reading The distance between satisfaction and delight
You have an idea you can’t shake. Now it’s time to take action – you need the product that you can actually get started with. This is one of the hardest parts of the startup journey – moving from something that is so perfect in your mind to something tangible in the real world. The … Continue reading Starting up? Why your product isn’t actually your product. It’s the mechanics.
For most of my 20s and into my 30s I was a convinced that “all of the good problems to solve” had been taken. I told myself that I would’ve been the perfect person to start airbnb or Birchbox if I had just had the idea sooner. Nothing could have been further from the truth. … Continue reading See the friction: Finding a start-up idea.
I posted this 6 weeks into becoming a first time mother. My parenthood story got off to a rocky, disorienting start. A beautiful, precious, healthy child that wouldn’t stop crying. From 11am to well into the evening. No matter what I did. I couldn’t understand what I was doing wrong. Already everything 100 times … Continue reading The crying that wouldn't stop. #myparenthoodstory
Talk to your users. Such a simple phrase. Such a seemingly easy task. So why don’t we do it all the time? Because we either convince ourselves that we don’t need to “right now” or that we don’t have the time – we will once we just build this feature or this product. Oh how … Continue reading Make talking to your users a daily habit.
The age of social media is killing me. Perfectly filtered and cropped pictures that hide the inevitable pain and anxiety and messiness of life. So much so that I constantly feel like my friends and peers are living these incredible lives that seem to elude me. I feel like a frantic bundle of nerves all … Continue reading A vow for the messy truth
“Um, this just got really narrow.” J muttered as he inched the car forward. Building walls closed in as people stared at our car and moved around us. “The apartment is supposed to be just ahead but I have no idea if cars are allowed here.” Google maps was ushering us forward and in our … Continue reading Midnight misadventures: when traveling takes a turn.
The resilience of founders is ultimately why I love working on startups so much. They’re this rare breed of people that nothing can stop. They don’t know the meaning of no and they choose to plough through the craziest of hurdles. It’s inspiring to see and watch and learn from. It’s a high bar for … Continue reading Never say die
If you’re a startup founder considering applying for an accelerator like Y Combinator*, you’ll have many considerations on your mind Things like, is it worth the ~7% of equity for the $120K or, how will I move down there for 12 weeks, or have I gotten enough traction to show that customers want what I’m … Continue reading Is Y Combinator for me?