The hardest part of start-ups is not knowing what direction you’re supposed to be headed in next. Everything sounds reasonable, especially the rational options.
The only problem is, if the rationale solution worked, then somebody would have built it by now. Somehow, something is missing. And that’s what we’re on this elusive journey for – to figure that out.
The only clues we get are the ones that our users deign to throw over to us every now and then – if we’re really listening with an open mind.
It’s what I push myself and my team on the most every day. When we’re having completely logical conversations but when the conclusion isn’t the one that our users would have chosen.
In that case, I have to say, “You’re not wrong, but you’re also not right.”
The proposed solution might very well be right for some, likely larger, company. But it’s not right for us. And that’s tough. Because often when I’m saying this, I don’t have deep data, I just have intuition built from talking to users.
Now, that’s not nothing, but when you’re debating the merits of different approaches and features, it can feel like a tenuous position to be in.
But still. It’s a good reminder that our objective is not to be right. It’s to be curious. And obsessing over “right” or “wrong” answers takes away precious time from asking questions and trying new things.
So forget about being logically right and start thinking about being intuitively in tune with your users.