I started this company to help myself. This much is true.
I was tired of constantly feeling anxious and panicked every time something unexpected popped up and I didn’t have someone I could trust to take care of my girls. And that was pretty much every week. So I was constantly living with this knotted ball of tension and worry right next to my heart, crowding out the air from lungs, making it hard to take a full, free breath.
I started this company so that I could breathe with the full confidence a parent with a safety net can.
But I also built it to solve this for the other mamas out there. Whether they work as surgeons, consultants, teachers or freelancers. Whether they stay at home with the kids. Whether they need someone once a week or once a month.
I built it for all the women that are facing this thing called parenthood with more demands than ever and less help. The women that don’t mind embracing the hard, never-ending work of raising a family but just could do without the ball of anxiety that they’ve learned to live with.
Imagine then, how excited I was to realize that we’ve built something that really stands a chance at solving a part of this complex issue. The part where parents can know that someone they trust is available when they need them to be. Where they have that safety net to cover the many gaps in their lives.
So when it came to raising our first round of funding, I decided to set a lofty goal of having 50% of our investors be women. After all, this is about building an enduring company that creates the future we all need. And part of that future includes a strong ecosystem of advisors, team members and investors that not only trust the economics and vision of our model but believe in their very core that this future can and must exist. And to be clear, I don’t think women should invest because this is a female led company or it’s a topic that sounds like women should invest in. For women (and particularly mothers) making investments in the consumer space, I believe this to be a worthy opportunity to take a look at. To invest in something that should change their future.
But after more than a month of talking to potential investors, after combing through my networks for the right kind of investors to join our team and our mission, we are about to close our round with one 1 female investor.
And it’s not because I’m having the discussions and not finding an investment fit. It’s that I can’t find the women to have the conversations with. I have reached out to every part of my network, asking everyone for a couple of names of women that may be looking for investments. And this has yielded a handful of great discussions. But nowhere near the number of men I’ve talked to, that has led me to our current list of talented investors (and dads) that I’m proud to be working with.
So after trying every nook and cranny I can think of, we’re about to fill this round with only 1 female investor.
The practical answer would be to just close and move on. After all I tried.
But that’s not good enough for me. Even if it ends up not being an investment fit, I at least want to talk to more. See if I can even get one more in.
It’s a risk, but one that I believe so deeply is worth taking. This is my last ditch effort. My Hail Mary of sorts. My attempt to be the change instead of more talk. If you’re looking to invest or know a woman who is, I’d love to talk to you (firstname.lastname@example.org). To take you through our model. To talk terms and valuation. To see if you want to be a part of this incredible change. And if it isn’t a fit, no problem – I’ll be glad to have at least talked and gotten your feedback.
Because a round filled is certainly a success of one kind, but it won’t be for me unless I can bring more women along this journey.
Yes I started this company for myself. But I can’t do it by myself.
It’s time we build a future that we all actually want to live in.