the art of learning what you're not asking

You know why I love marketing? It doesn’t have anything to do with flashy events or heart-touching commercials or creative brainstorming sessions. It’s because ultimately, it’s about people. What they think and want. How they behave. I love the consumer psychology of it all. I always have. That’s why market research was one of my favourite parts … Continue reading the art of learning what you're not asking

the privilege and the responsibility of hiring your first employee

There are days and there are moments when I can't believe that we're actually going to do what we're trying to do. Like last week when I met the perfect person as the first hire for our team and they said "Great. You just say the word and I'll give notice."    My face may not betray what's … Continue reading the privilege and the responsibility of hiring your first employee