It's impossible in your head. Thinking you'll ever be big enough to bear the weight of those numbers. Just staring at the figures that we will need to grow to, to make the impact we must make.
I'm continuing to learn that the little trick about start-ups that help it defy the odds, that help it break away from the gravitational pull of failure and help it achieve escape velocity is this: each morning you wake up you must you immediately put your head down to focus on the small increment of growth you've tasked yourself with today.
There is no other option. To think about the big picture, to contemplate the sheer size and number of hurdles that stand before you, will make you want to burrow back into the comfort of your safe bed.
So you focus on the minute, the tangible, the doable.
Except when you need to do financial projections. The kind that chart out the growth that is necessary to achieve your lofty goals. In those moments you look at the figures, the tallies that result from the summation of your careful calculations and you feel at turns giddy and nauseous inside.
Because you can't fathom how you'll possibly grow to that size in that time.
But this is where you suspend belief and faith kicks in. You take a deep breath, recheck the assumptions, feel good about them and then trust that you will be worthy of those numbers when the time comes.
This is something that has taken me some time to appreciate: that start-ups become successful not because they are constantly focused on those big audacious numbers but because they aren't. Instead they create the goals and then immediately translate them into the small pieces that can be handled in this time, with these resources.
But the sum is there. Lying in the wings. Waiting to be called upon.
Its time is not yet.