It hurts. It doesn't matter if it's inevitable. That the more you grow the harder it will be to please all people to the same degree. That even if you deliver the same exact impeccable experience, you're still going to be rated an 8, because an 8 is the top mark for that person. But that 8 stings. A bit because I've gotten used to the 10's and the 9's.
But more than that, I want to strive for such delight that the user has no choice but to hit the 10 button. Because the experience was that mind-blowingly awesome.
So for now, I take that 8 very personally. I obsess over the distance between that 8 and the 10. What could have made it an unequivocal perfect score.
Because I've realized that that is the only kind of obsession that matters right now. Not over what investors might be interested or if the press is writing glowing accounts or what fun blog post should be crafted.
My focus lies squarely on what will delight and how I can make that happen.
Of course over time that will become harder. But right now, when the stakes are so very high and the chance to make an memorable impact so slim, I see that 8 and can't help but reach out to ask, what more could we have done?
Then work tirelessly to make that next experience worthy of a perfect 10, an A.