the only magic trick you need for designing your customer experience

<blockquote> <h3 style=”text-align: center;”>“Write so that the words disappear.”</h3> </blockquote> <p>When I was first given that advice, I was so confused. After all, as a writer, don’t you pride yourself on every word you agonize over, every sentence you craft with care?</p> <p>But I was missing the point – you see, it’s not about pride … Continue reading the only magic trick you need for designing your customer experience