It's week 10 of this full-time start up gig and while I have few moments to devote to reflection, it occured to me the other day why I'm feeling this innate fit, this contentment, that I've realized I've never really felt before.
Previously, in my roles at bigger companies, my job could be boiled down to: selling ideas. It didn't matter if it was what the campaign idea should be or what the product pipeline should contain, I was always brainstorming and creating plans for their ability to be approved by the key decision makers. What the actual idea was would be secondary to the supporting data, how to present it in a deck, what concerns leadership might have. All very important and valid things when you're managing multi-billion dollar businesses.
But with building my own start up, it's about creating the ideas to get out there now and change something. So while these ideas are admittedly not as vetted and well thought through, they do benefit from quick in-market iteration. And for me personally, that's infinitely more fulfilling.
My ideas are smaller in scale to be sure. And they're less perfect and buttoned up (which does still give me heartburn at times) but what I am creating is getting out there in the world in a much more real and relevant way. And of course there is selling to be done with a start-up. Only it's more appropriate to call that "hustling": whether it's for an account, an investor or a PR pitch. At the core, start-ups are about creation.
But then, that's not for everyone. Many love the thrill of knowing their work, their analysis, their project will be featured and executed in thousands of stores or on national TV.
So ask yourself. Do you love to sell or to create? Because you might find the answer regarding the type of work you're meant to be doing embedded in the answer.